Our Vision

The ultimate purpose of NYFA is to unite & create better people, through their love of sport. Through a holistic approach and evidence-based methodology NYFA will achieve this.

We aim to develop better youth coaches and to create an enhanced environment to facilitate a higher quality of youth sports.

Our work is based on the equal value of all people and our goal is to create a business where everyone feels welcome regardless of gender, sexual orientation, religion, ethnicity, nationality or political opinion and we do not accept any form of discrimination, bullying or harassment because of these.

NYFA believes that leaders of children, and youth leaders bear an extraordinary responsibility as role models. A responsibility that affects what we say and how we behave, both on and off the pitch.

NYFA’s missions;
  • to become synonymous in setting the highest standards for sporting practice and potential within Scandinavia
  • to develop the next generation of coaches & leaders
  • to keep Children engaged and active in sport for longer

Core Value 1: Legacy

What we leave behind isn’t just the physical remains, it’s also the sum of our actions. It’s the culture we create, the undefinable attitudes that seems to live within the organisation regardless of the people. The way you treat others have a lasting impact. It’s the environment that the club develop within.

Your actions as a leader will live on and it’s up to you if it’s in a positive way or in a negative way.

Core Value 2: Accountability

As an individual you have a responsibility on how you utilise your leadership, your sport and in what regard your club holds youth sports. You should be able and want to stand up and say “This is the way we do things and we do it this way because…”. Every part of the club, from the boardroom to the coaches, players, parents, referees, sponsors and supporters are responsible for the part they play in giving the club the best possible opportunity’s to develop in a positive manner.

That means that everyone involved also carry a collective responsibility for the clubs actions, core values, behaviour, teaching standards and performance.

Core Value 3:

Leadership isn’t about telling others what to do, it’s about giving youth players the tools, the self-esteem, the sense of self-worth to make smart and long-term viable decisions. It’s about providing the right set of conditions so that they can understand a topic or concept.

To create an environment where the player knows when and what questions to ask to maximise his or hers individual development.

To create believe and confidence in the process to enable personal growth. It’s about building confidence and through that, better people.

Why?

We see that children and young people leave the sport earlier and earlier, while the proportion of children and young people who move too little increases. We see that the non-profit commitment that sport is completely dependent on is faced with challenges that leaders and coaches struggle with to cope with. Sport needs new tools to deal with the new problems and opportunities that today’s society offers. Therefore, there is NYFA, because we offer a possible solution.

NYFA creates the mainstay of the current system by seeing the whole, both by the individual and the association, and by giving leaders and players concrete opportunities to maximize commitment and joy.

“Sport is going to keep us moving all our life, but in recent years we have seen that children and young people are leaving earlier, and that most people do not find their way back to sport. Major global trends such as urbanization, digitization and increased individualization has also affected Sweden – and even participation in sports. Here we can state that sport in some areas simply has to renew itself in order to remain attractive. ”
SISU Strategy 2025

SISU’s Key Issues

  • Make it easy
  • Good leaders mean everything
  • Try many sports
  • Children are not small adults
  • Do we want to be the best? Stop guessing!

What we do

A physical and theoretical Coach Education Platform delivering high quality sports pedagogy into all realms of Scandinavian sport. NYFA’s consultant network are viewed as the very best in their chosen fields and it’s these hand picked experts that guide the development of educational content offered by NYFA to its members.

NYFA Supports and Offers

  • The NYFA Coach Mentoring Program
  • NYFA Website, Blog, Forum and Educational content
  • NYFA Skills skola
  • NYFA lectures and field based events
  • NYFA Foundation events in support of organisations who provide great service through sport
  • Collaboration with many other global organisations
  • In Safe Hands Course, educating in the UN Children’s Convention’s Rights of the Child. Read more
  • The development of a Community Centre in Northern Zambia, providing sports and education to kids. Read more

“The greatest good that you can do for another is not just to share your riches but to reveal him to his own.”

Benjamin Disreali

Our Consultants

Our NYFA Team specialise in:

  • Coach and Leadership Education
  • Youth Leadership
  • Professional sport
  • Formal Education
  • Individual development
  • Performance, Art and Science
  • Health Psychology
  • Sports Psychology
  • Anatomy and Physiology
  • Elite Futsal
  • Wellbeing and nutrition
  • Child Welfare, safeguarding and Human Rights
  • Governance, Planning and Strategy

Our Values

Our work is based on the equal value of all people and our aim is to create an Environment where everyone feels welcome regardless of gender, sexual orientation, religion, ethnicity, nationality or political opinion and we do not accept any form of discrimination, bullying or harassment because of these.

NYFA believes that leaders for children and young people bear an extraordinary responsibility as role models. A responsibility that affects what we say and how we behave, both on and off the pitch. All persons working within NYFA should therefore be familiar with and act according to the Sports Movement’s Code of Conduct, produced by the Swedish National Sports Federation.

In Safe Hands

NYFA’s policy is that abuse of children and young people is completely unacceptable. Therefore, we cooperate with the Salvation Army to educate all members in NYFA and cooperative associations in the course “In Safe Hands: An Ethical Guidance for Preventing Child Abuse”. The education gives adults the tools to learn to identify, react and act on when children are suffering.
All adult leaders who meet children and young people in our business must be certified at least every three years, either as participants of the Swedish course “In Safe Hands” or similar education in another country.

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We want every individual to:

  • met with respect.
  • feel safe with us.
  • thrive within all activities that we arrange.
  • feel that he/she is being treated fairly.
  • be seen for who she/he is.

UN Convention on the Rights of the Child

NYFA’s childhood vision is based on the UN Convention on the Rights of the Child. The Convention on the Rights of the Child sees children as full-fledged individuals with their own rights and childhood as a unique period in a person’s life with equal value as adult life. The Convention on the Rights of the Child emphasizes both the child’s special need for protection and the child’s right to be treated with the same respect as all other people.

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Childrens Conventions four main principles

  • All children ‘s equal value and protection against discrimination
  • The best intention for the child in all decisions that affect them
  • The Child’s right to life and development
  • The Childs right to participate and the right to speak