Kommunikations, marknadsförings- & varmärkesstrateg
Final Third Media
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I’m an experienced global sports communications expert, both in print and digital, and have been working with NYFA behind the scences since 2018. I have recently joined NYFA as a Consultant to strengthen our offering to clubs and organisations who have been keen to tap into my vast knowledge of the marcomms and branding sectors, that I have built up over the last 18 years in the industry.
As a managing editor for national governing bodies and organisations of publications in football, rugby union and rugby league in recent years, my written work can often be found in match programmes at Wembley and other sports stadiums around the UK. You can also view examples here on my profile.
I am also the managing director of Final Third Sports Media, a Company I founded in 2005, who specialise in delivering engagement through captivating content and prolific PR in the sports and leisure industry. Therefore I also provide NYFA with a sound knowledge of the inner workings of clubs in North America and England – where I was once the youngest director of a football club.
Overall I hold a number of directorships for private businesses and organisations in the sport industry, so I am very excited to support NYFA in growing further and positively impacting the youth within global sports.