Lucy Southgate

Senior Manager

NYFA Sweden


I am a Senior Retail Manager and mother of 2 Young CRAZY boys, now living in Ulricehamn, Sweden with my husband.

My career has given me varied experiences from Business & Project management, Media, Recruitment, People Development, Stock Analysis to learning who I AM and how much impact people have on others

My passion has always been PEOPLE and after 15 years of team leadership I am incredibnly proud of all my teams I have worked with and enjoy to this day watching each individual grow and develop. In my experiences working within the London retail industry, where results are the ONLY thing measured, I found it a big challenge to ensure that people remained the priorty.

Challenging the ”standard” approach to push the boundaries to develop people who not only WANT to achieve the share goal, but also have the KNOWLEDGE, CONFIDENCE and SKILLS to do so. This is something I will forever stand for. Throughout the years all of my retail stores have achieved incredible things and many Awards, which all came from the dedicated team on the ground, pushing themselves to achieve together.

NYFA exists to ensure the youth and next generation are equipped with everything they need to become OUTSTANDING human beings. I have witnessed how sport can mould such youth,  and as coaches, parents and organistaions we have a duty to ensure they are moulded in a positive way, to become they best they can be. To keep them engaged in sport and offer every person the same opportunity to be GREAT.


”People make history, and not the other way around. In periods where there is no leadership, society stands still. Progress occurs when courageous, skilful leaders seize the opportunity to chnage things for the better”

Harry S. Truman (1884-1972)


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